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Conference Co-Chairs
Professor Ralf Reichwald, TUM Business School, Munich, Germany >>
Professor Anne Huff, TUM Business School, Munich, Germany >>

Organizational Contact
Kathrin Moeslein, TUM Business School, Munich, Germany (moeslein@wi.tum.de)
Frank Piller, TUM Business School, Munich, Germany (piller@wi.tum.de)
Tobias Fredberg, TUM Business School, Munich, Germany (fredberg@wi.tum.de)
Sascha Seifert, TUM Business School, Munich, Germany (seifert@wi.tum.de)